Display device



R. M. SANDERS DISPLAY DEVICE Nov. 15, 1932.

Filed June 2, 1931 2 Sheets-Sheet 1 I INVENTOR. /Y M Sande e5 ATTORNEYS WaAM cgM g Nov. 15, 1932. R. M. SANDERS DISPLAY DEVICE 2 Shts-Sheet Filed June 2, 1951 INVENTOR fiuao/ofl M- Sanders BY .14m.4- 15 W/ MATTORNEYS Patented Nov. 15, 1932 UNITED STATES PATENT VQFFIICVE RUDOLPH SANDERS, or NEW YORK, N. Y.,.AssIG1vofa ro mam-amt, Inc, on NEW Yonx, N.Y.,Aco1iroamr1o1v or DELAWARE 1 DISPLAY DEVICE Application filed June 2', 1931. 'Serial No. 541,612.

Thisinvention relates to display devices and more particularly to display devices for use in connection with merchandise sold in packages, such as cigarettes. One type of 5 package in which cigarettes are sold is a suitably lithographed paper package containing twenty cigarettes. These packages are packed in cartons containing ten packages in two rows of five each so that when the carton is openedfor display. a row of five packages of cigarettes .is visible. For display purposes a dummy .consisting of a flat sheet having the representation of the front of five packages of cigarettes has heretofore been employed. Several brands of cigarettes packed in this manner are now provided with an outer covering of cellos phane or other transparent wrapping and the use of a dummy in the form of a flat sheet is no longer satisfactory for displaying cigarettes packed in this manner.

In the present invention I provide a display device which may be inserted in a carton to create the appearance of a full carton of cigarettes in which the packages are pr0- vided with coverings of transparent material or the invention may be applied directly to the top of a dummy carton which is now employed for display purposes and in which the top of the cartonis provided with representations of individual packages.

In one form of the invention I employ a sheet of cardboard of the same size as the carton and provided with flanges or other means for supporting it in the position normally occupied by the top surfaces of the upper row of packages when the carton is full. The surface of the sheet is lithographed, or provided with labels representing the ex- 40 posed portions of the five packages of cigarettes normally packed in the top row of the carton. A slot is formed in the sheet between each pair of package representations and I place a sheet of transparent material, such 5 as cellophane, over the cardboard sheet and extend it into each of the slots. The edges of the slots may be rounded to simulate the side edges of cigarette packages, and with the sheet of cellophane or other transparent material extending over these rounded edges,

the display device produces thelefiect of a full cartonof cigarettes.

In applying the invention to a dummy cars ton having the representations of five packages of cigarettes on its top surface, the surface of the carton is slotted between each pair of package representations and a sheet of cellophane or other transparent material is placed over the surface and tucked into the slots. In this formof the invention the edges of the slots may also be rounded to more fully bring out the representation of the cigarette packages.

In the accompanying drawings I have shown several forms of the invention. In

this showing, 3

Fig. l is a perspective view of the display member adapted to be inserted in a carton, with aportion of the cellophane sheet broken away;

Fig. 2 is a member in an inverted position;

Fig. 3 is a similar view of a carton showing the display member arranged therein; Y

Fig. 4 is .a vertical, transverse, sectional view of the display member showing the sheet of cellophane positioned thereon in the course of assembly; I

' Fi 5 is a planview of a dummy carton blank showing the invention appliedthereto r V Fig. 6 is a perspective view of the dummy carton assembled;

Fig.7 is a detailed, sectional view showing the reference numeral 1 designates generally a display device consisting of an upper surface which is divided into a plurality ofrepr-esentations of the top surfaces of individua1 vpackages as indicated at 2. As shown, the display device is of a proper size tosimulate five packages of cigarettes but it willbe lated is not a feature ofthe invention and that the illustration is used due to the fact that cigarette packagesare packed in cartons similar view of the display apparent that the number'ofpackagessimurespond to the bottom and top edges" of cigarette packages arranged in the carton. The

surfaces of the individual package representations maybe suitably lithographed or;

labels may be arranged thereon showing the name of the brand as indicated at 4.- andany other symbol or advertising matter appearing on the cigarette package as. indicated at 5. The portion of a revenue stamp appearing at the upper edge ofthe front-surface of the package may be simulated as indicated at 6.; Between each pair of individual package representations'I provide a slot 7 and this slot preferably extends dorm the flanges a slight distance as indicated at 8. The edges of the slot may be rounded downwardly to more closely simulate the shape of the con: ventional cigarette package of character. A sheet 9 of cellophane or other suitable transparent material is adapted to be arranged over the display device and extends into the slots 7. As shown in Fig. 4 of the drawings, the sheet is ofgreater width than the width of the display device and is adapted to be arranged on top of the display device and then tucked into each. of the slots 8,as indicated at 10. 7 Within the slots the loops 10 maybe flattened against the under surface 7 of the display device and secured thereto in any suitable manner as indicated in Fig. 2 of the drawings. The cellophane sheet is longer than the display device and is folded over the edges andsecured to the under surfaces as indicated at 11 in Figs. 1 and 2' of the drawings. When the loops 10 are inserted in the slots 8, an excess of material is formed inthe portion 12 of the cellophane which covers the flanges 8. As shownin Figs. -1 and 2 of the drawings, this portion may be folded over to form loops'l 'and secured to the adjacent surface of the cellophane. By extending the slots slightly below the surface as indicated at 8, the loops 13 are sufficiently below the surface that they are not visible when the display device is placed in a carton. In Fig. 3 of the drawings the display device is illustrated in position in a carton of conventional construction. It will be noted that the depth of the flanges 3 is such thatthe surface I lophane sheet extending downwardly over the flanges ifi at the front and-back of the carton, a'cellophane covered surface is vis ble at all points and the illusion is created of a package of cigarettes entirely wrapped in cellophane. he display device may therefore be used for window displays and the like without the necessity of exposing full cartons of cigarettes.

In Figs. 5. to 8 of the drawings I have illustrated the applicationof the invention to a dummy carton that has heretofore been used in the display of cigarettes. As shown in Fig. 5 of the drawings, the carton consists of a bottom 15, front and rear walls 16 and '17 and an upper surface 18. It is scored along lines connecting these walls to permit folding into the form shown in Fig. 6 of the drawings. As shown, the rear wall is provided with a flange or extension 19 and the upper surface is provided with a similar flange or exten' sion 20. lVhen the carton is assembled the under surfaces of these two walls are provided with a suitable adhesive and are adapt-,

whole is formed by lithographing or by pasting labels to this surface, or in any other suitable manner. The desired result is to obtain the appearance of individualpackages of cigarettes. Between each pairof individual representations I provide a transverse slot 23 and at the front and back edges of this surface of the carton I provide slots 24 extending at right angles to the slots-23. The provision ofpthese secondary slots permits the edgesof the individual representations to be slightly rounded to more closely simulate a package of cigarettes and also facilitates arranging cellophane or other transparent material in the slots. A sheet 25 of cellophane or other transparent material (see Figs. 7 and 8) of the same width as the upper surface of thecarton is then arranged over this upper surface and tucked into the slots 24lto form loops 26 .as indicated in Fig.7 of the drawings. After the sheet is in position the loops may be flattened as shown in Fig. 8. At each end of the top surface 22 of the dummy carton I provide end flaps 27 and the length of the cellophane sheet is sufficientto permit theends of the sheet to extend over these flaps as indicated at 28 in Fig. 8 of the drawings. The arrangement of the loops in the slots 23 and the extension of the ends of the cellophane sheet .over the flaps 27 gives the appearance of separate wrappings of cellophaneon each of the individual packages.

In constructing the carton I slightly modify the end flaps of the dummy carton heretofore employed in order to permit the arrangement of the cellophane over the end flaps 27 and within the ends of the package, In addition to the flaps 27 carried by the upper surface of the carton, the front and back walls are provided with flaps 29 and the bottom wall is provided wife a flap 3O scored along a line 31 to permit folding of the end portion 32. In assembling the carton the flap 27 with the cellophane covering is placed on the inside, the flaps 29 placed next to the flap 27 and the flap 30 is then folded inwardly on the line 31 with the end portion 32 extending downwardly inside of the body of the flap and secured to the flaps 29 by an adhesive or in any other suitable manner.

.In each of the forms of the invention described a very realistic representation of a carton of cigarette packages in which the individual packages are provided with a transparent covering is obtained and either of the forms may be used for display or advertising in lieu of full cartons of cigarettes or in lieu of devices of the same general character which have heretofore been employed but which do not produce the appearance of packages provided with transparent wrappings.

I claim:

1. A display device comprising a member formed to simulate a plurality of individual packages, said member being provided with relatively narrow slots between adjacent package representations, and a sheet of transparent wrapping material arranged over said member and extending into said slots.

2. A display device comprising a member formed to simulate a plurality of individual packages, said member being provided with relatively narrow slots between adjacent package representations, the edges of said slots being rounded, and a sheet of transparent wrapping material arranged over said member and extending into said slots.

3. A display device comprisin a member formed to simulate a plurality 0 individual packages, said member being provided with slots between adjacent package representations, and a sheet of transparent wrapping material arranged over said member and extending into said slots, the portions of said sheet within said slots forming loops, said loops being flattened.

4. A display device comprising a member formed to simulate a plurality of individual packages, said member being provided with slots between adjacent'package representations, and a sheet of transparent wrapping material arranged over said member and extending into said slots, the ends of said sheet being extended over the ends ofsaid member. 5. A display device comprising a sheet folded to provide an upper surface and depending flanges, the upper surface being formed to simulate a plurality of'individual packages, said member being provided with slots between adjacent package representations, said slots extending beneath the upper surface of said member intosaidflanges, and a sheet of'transparent wrapping material of greater width than said upper surface arranged on said member and extending over said flanges and tucked into said slots.

6. A display device comprising a surface simulating a plurality of individual pack} ages, said surface being provided with slots between adjacent package representations and being provided with slots at right angles to said first mentioned slots at the ends of said first Inentionedslots, and a sheet of transparent wrapping material of the same width as said surface arranged on said surface and tucked into said slots.

7. A display device comprising a carton having its upper surface. formed to simulate a plurality of individual packages, said surface being provided with slots extending transversely of said surface between adjacent package representations, said surface being further provided with spaced slots at the front and back edges thereof at right angles to said first mentioned slots and intersecting said first mentioned slots, and a sheet of transparent wrapping material of substantially the same width as said surface arranged thereon and tucked into mentioned slots.

In testimony whereof I affix my signature.

RUDOLPH M. SANDERS. I

said first 

